About
An agency for people who want to be told the truth.
FRAPUB is a digital marketing agency based in Paris, working in English with businesses internationally. The company began trading in December 2025.
FRAPUB was founded to work the way experienced marketers actually want to work. Strategy written down before budget is committed. Execution measured against an objective agreed in advance. Reporting that does not flatter the agency producing it.
We are a young company, and we would rather say that plainly than decorate a website with claims we cannot evidence. What we offer is method, rigour and direct communication, plus a willingness to be judged on numbers we defined together.
Make every euro of marketing defensible.
A stated purpose, a stated expectation, and an honest answer about whether it worked. Most companies do not have a marketing problem so much as a decision problem.
Based in Paris. Working wherever you are.
We work in English with businesses across Europe and beyond, and in French where that serves the market better. Engagements run as defined projects or as ongoing retainers, remotely or in person.
Values
Four commitments we hold ourselves to.
Say the useful thing
Including when it costs us the work. If a channel is wrong for you, or the budget is too small to read a result, you hear it before you commit.
Evidence over assertion
Recommendations trace back to data, research or a stated assumption. Where we are guessing, we label it as a guess.
Own the number
We agree the metric before the work starts and report against it afterwards, including the months where it did not move.
Leave something behind
Accounts, tracking, content and documentation stay with you. A good engagement ends with your team more capable, not more dependent.
Our approach
Why a strategic agency, rather than more execution.
Execution capacity is easy to buy. Judgement about what deserves executing is not.
Specialist freelancers and platform automation have made campaign production cheaper than it has ever been. What has not become cheaper is the cost of doing the wrong work well. A year of competent execution against a position nobody wanted is still a year gone.
A strategic agency earns its fee in the decisions it prevents as much as in the campaigns it runs. That is why our engagements begin with evidence gathering, why we write down what would make us stop, and why our reporting shows the disagreements between data sources instead of the most convenient number.
Company details
- Legal name
- FRAPUB
- Legal form
- SAS à associé unique
- Share capital
- €30,000
- President
- Aymane Babennas
- Trading since
- 11 December 2025
- Registered
- 995 210 440 R.C.S. Nanterre
- Main activity
- Advertising agency activities
- Registered office
- 126 Avenue du Général Leclerc, 92100 Boulogne-Billancourt, France
Work with us.
If the way we describe this work sounds like the way you want yours run, tell us what you are trying to achieve.