Search Engine Optimisation
Organic visibility, compounding
SEO is slow, and that is the point. Positions that take months to earn are the ones competitors cannot outbid you for the following quarter.
Search visibility rests on three things a search engine can verify: a site it can crawl and render, pages that answer a question better than the alternatives, and credible references from elsewhere on the web. We work on all three, in that order of dependency.
Engagements usually begin with a technical and content audit, move into a prioritised backlog, and settle into a rhythm of publishing, improving existing pages and monitoring. We tell you which work has a plausible near-term effect and which is a longer bet.
Problems we solve
What usually brings people to this work.
Crawling and indexing waste
Duplicate URLs, thin pagination, broken canonicals and slow rendering spend your crawl budget on pages that will never rank.
Content written for nobody
Pages target phrases with no search volume, or phrases whose searchers want something the page does not provide.
Cannibalisation
Several pages compete for the same query, splitting signals and leaving all of them weaker than one strong page would be.
Migrations without a plan
Redesigns and replatforms drop rankings that took years to build because redirects and URL structures were an afterthought.
Methodology
How the engagement runs.
- 01
Technical audit
Crawlability, indexation, site architecture, internal linking, Core Web Vitals, structured data, canonicalisation, hreflang where relevant, and log-level behaviour when logs are available.
- 02
Demand and content mapping
Keyword research grouped by intent and mapped to the pages that should own each cluster, with gaps and cannibalisation flagged.
- 03
Implementation
A prioritised backlog scored on effort and expected impact, written so your developers and writers can act on it without translation.
- 04
Authority and monitoring
Digital PR and editorial outreach based on genuinely useful assets, plus tracking of rankings, indexation, organic sessions and organic conversions.
Deliverables
- Technical SEO audit with prioritised fixes
- Keyword research and intent mapping
- Site architecture and internal linking plan
- On-page recommendations, page by page
- Content briefs written for search intent
- Structured data implementation guidance
- Migration planning and redirect mapping where relevant
- Monthly monitoring of rankings, indexation and organic conversions
Benefits
Traffic you do not rent
Organic positions keep delivering when campaigns pause, which changes the economics of your whole acquisition mix.
Better qualified visitors
Intent-mapped content attracts people looking for what you actually sell rather than people who merely clicked.
A site that is easier to grow
Clean architecture and technical foundations make every future page and campaign cheaper to launch.
Typical objectives
- Reduce reliance on paid acquisition over time
- Capture demand from people actively searching for a solution
- Expand into new markets or languages
- Recover visibility after a migration or a ranking drop
Questions
Frequently asked.
Technical fixes can show within weeks. Content and authority work generally takes three to six months to produce a reliable signal, and competitive terms take longer. Anyone promising fast rankings in a competitive market is describing risk, not method.
No, and no agency can. Search engines do not sell positions and their algorithms change continuously. We commit to method, prioritisation and transparent reporting.
Yes. We work in English and French directly, and coordinate with native specialists for other markets, including hreflang and international architecture.
More answers on the FAQ page.
Considering search engine optimisation?
Tell us your objective, your current setup and what you have already tried. You will get a view on scope, sequence and whether this is the right place to start.